Empowering women
to build, scale
and lead in tech.
Real stories, practical tools, and an honest community for women growing their tech careers and companies. No polished version — the working one.
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"The leap is terrifying. Do it anyway."
— NannaHi, I'm Nanna —
CTO, co-founder,
and still figuring it out.
I lead a team of 6 developers at Roccai, an AI SaaS company building smart recommendation and matching tools for ecommerce and tourism. I came into tech as a civil engineer — through the side door, figuring things out as I went.
Right now I'm mid-transition at Roccai: moving from a model where I own the backlog to one where each developer owns their own customer pain point. It's uncomfortable. It's working. I write about it honestly, not once it's finished.
And through femaletechentrepreneur.com, I share everything I've learned — so more women can build, scale, and lead in tech without having to start from scratch the way I did.
"Speed without direction is just expensive."
"Tech skill without customer understanding is worthless."
This community is for women who are building — not waiting for permission.
Whether you're just starting out in tech, scaling your first product, or leading a team — you'll find real stories, practical resources, and people who get it.
Real stories.
No polished version.
When AI changes your team, your leadership has to change too
AI tools let developers move faster than ever. But fast in the wrong direction is just expensive. Here's how I changed the way we work at Roccai.
Starting a tech company without a tech background — the terms you actually need
You don't need to be a developer to start a tech company. But you do need to understand enough to make good decisions.
Prompt — the Danish AI podcast I listen to every week
If you want to stay updated on the latest AI news relevant to Denmark, DR's Prompt is a must. Sharp journalism, no hype.
What I actually
believe — and am
testing right now.
Not preaching from a finished place. Testing from the middle of it.
"Speed without direction is just expensive."
Every sprint should answer a real customer question. Otherwise you're busy, not effective.
"Tech skill without customer understanding is worthless."
AI is accelerating a role-blur that was already happening. I'm testing what it looks like to build a team where this is just how people think.
"Directing the backlog is a crutch. Real trust is harder."
Giving away ownership — genuinely, not performatively — is the most uncomfortable thing I've done as a leader. We're mid-transition. I don't have the answer yet.
Three ways
to connect.
Online, in person in Aarhus, or on stage — pick your way in.
Follow along on Instagram
Day-to-day thoughts, behind-the-scenes from Roccai, and honest takes on building in tech. No polished version — just the real process.
Meet at CoCoders
CoCoders is a community in Aarhus for people who are genuinely interested in tech — no buzzwords, 50/50 men and women. I sit on the advisory board. Come to an event and I'll probably see you there.
Invite me to speak
I speak on AI team transformation, CTO leadership mid-transition, and what it actually looks like to build a tech company as a woman. Not the polished version.
Roccai — AI that asks
better questions
Customer intent data platform for travel, ecommerce, education, and real estate. Interactive guides that capture zero-party preference data and turn anonymous visitors into enriched leads — no cookies, no guesswork.
Visit Roccai →
Let's talk.
I speak on AI team transformation, what CTO leadership actually looks like mid-transition, and the honest reality of building a tech company as a woman. Not the polished version.
